THE GASP COMPANY®

University consortium

Teens Lab

A consortium of universities, mainly in Spain, studying the economic behaviour of teenagers: cognitive abilities, creativity, consistency, networks, strategic behaviour, and risk and time preferences.

Client
Universidad Loyola, Universidad Carlos III de Madrid, Universitat de Barcelona, Universidad de Granada and Universidad del País Vasco
Year
2023
Services
Identity, event
Location
Círculo de Bellas Artes, Madrid
Teens Lab logo in white on a yellow background
01

Identity

The symbol brings together three ideas: the consortium, the network and knowledge as light. Arcs opening from a single centre, like the rays of a sun, also draw the network that links the teams across universities. A warm yellow and a rounded typeface bring the brand closer to the teenagers the project studies.

The Teens Lab symbol explained: consortium, network and knowledge as light
Teens Lab logo with the symbol in yellow and the name in black on white, between two wavy yellow bands
Teens Lab symbol in white on yellow, with the logos of Universidad Loyola, Universitat de Barcelona, Universidad Carlos III de Madrid, Universidad de Granada, Universidad del País Vasco and the Instituto de Desarrollo of Fundación ETEA
02

Event

The conference “TeensLab: mejorando la educación de nuestros jóvenes con datos”, held on 23 October 2023 at the Círculo de Bellas Artes in Madrid, presented the project's database: 5,890 observations of students aged 10 to 23 from 33 schools across Spain. We organised the event and designed the presentation and the printed programmes.

The project team next to the Teens Lab roll-up
Conference room with the Teens Lab presentation on screen and the roll-up
Speaker pointing at the Teens Lab roll-up with the university logos
Panel discussion with the presentation on screen and the Teens Lab roll-up
Audience at the conference holding the yellow printed programmes